With pregnancy almost reaching it’s end, it’s time I think about the “Fourth trimester” as it is known – how life will be when baby is here. I have started gathering my new mommy essentials and one of the items I have been dreading to get are the dowdy yet essential ‘feeding bras.’

Along with the other ‘unglamorous’ items you have no choice but to buy, are these bras. I have always known them to be boring, brown/black and completely unsexy. Poor me! Poor hubby! I was also warned that these bras usually come at a premium, so I was not looking forward to forking out lots of money for items I was not even going to like.

So I was so thrilled when CottonOn Body released their range of beautiful ultra feminine yet highly functional feeding bras. They are comfortable, beautiful and still make me feel ‘sexy’ and best of all, they do not cost an arm and a leg.

It’s bad enough hearing the horror stories of breastfeeding from friends, getting engorged breasts, cracked nipples and just sheer exhaustion and hormonal fueled emotional turmoil of the whole experience. So knowing I can at least look good going through all this, is my way of dealing with all the other challenges that come with breastfeeding my baby. That, along, with a helpful tip I got from my mommy veteran friends, of prepping nipples now already with good nipple cream for the impending onslaught that is to come.

Despite all the would be drama and challenges that come with breastfeeding one’s baby, medical research has overwhelmingly proven that it is by far the best start you can give your baby. Breast milk contains antibodies that help your baby fight off viruses and bacteria.Breastfeeding lowers your baby’s risk of having asthma or allergies. Plus, babies who are breastfed exclusively for the first 6 months, without any formula, have fewer ear infections, respiratory illnesses and bouts of diarrhea. As for the benefit for mommy – The oxytocin released when your baby nurses helps your uterus contract, reducing post delivery blood loss. Plus, breastfeeding will help your uterus return to its normal size more quickly—at about six weeks postpartum, compared with 10 weeks if you don’t breastfeed.

These feeding bras together with other beautiful designs and colours are available at CottonOn Body stores and sections within CottonOn stores.

Happy feeding ladies!


Happy Healthy Fabulous

What I am wearing: Feeding bra set, blue lace gown (Part of their Bridal range) – all from CottonOn Body.

Photography: Hemisha Bhana